Product Marketing is the outbound discipline that enables a high tech company to go beyond their initial success with early adopters. Many companies have great products and technology, but companies with a customer oriented and market oriented approach to supporting their sales channels have the best chance to achieve significant market share in their chosen segments. MarketWise Technologies provides a number of Product Marketing services to help companies ensure clarity, simplicity and consistency in the product messages and advises on marketing strategies to maximize adoption of our clients’ technology in their markets.

The Elevator Pitch – empower your sales channels for first contact with a crisp and compelling expression of the customer pain point, your proposed solution and company credentials.

Product Launches – maximize success of a new product through planning and execution of new product launches including objective setting, promotional events, sales collateral and channel training.

Sales Guides – increase your win-rate by arming your sales channels with critical information on market trends and the associated customer pain point, proposed solution with your key features and differentiators, the anatomy of a sale, dealing with objections and many other key topics.

Customer Value Propositions and Business Case Tools – help your customer champions justify the adoption of your technology with clear quantified value props and tools.

Go To Market Plans – align your product sales efforts with market demand by capitalizing on trends in various segments and geographies and use of appropriate channels.